Introduction
In today’s competitive market, getting noticed is half the battle. Brands aren’t just competing in their niche—they’re battling for attention on a global scale. Getting media attention can significantly accelerate growth, whether you’re an entrepreneur, a startup founder, or running an established company. That’s where media coverage comes in—it’s not just for big brands anymore.
The good news? You don’t need a massive budget to get your story out. With the right tools and a compelling story, even small businesses can land in national headlines. One tool that’s helping brands do just that is eReleases, a press release distribution service that levels the playing field. In this article, we’ll dive deep into what eReleases is, how it works, and why it might be your brand’s secret weapon.
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What is Media Coverage?
Media coverage refers to the exposure a business, product, event, or individual receives from various media outlets—TV, radio, newspapers, online news platforms, blogs, podcasts, and more. This coverage type differs from advertising because it’s earned, not paid for. When a journalist or blogger decides to write about your business, it’s a sign that your story holds value.
It’s like word-of-mouth marketing on steroids. Instead of just telling a friend, a media outlet tells thousands—or even millions—of people about you. This boosts your credibility in ways that ads simply can’t replicate. It also puts you on the radar of investors, customers, and influencers who can help take your brand to the next level.
More importantly, media coverage drives authority. When your name shows up in publications like Forbes, The Wall Street Journal, or even local news stations, it establishes you as a leader in your field. That authority trickles down to your sales funnel. People start trusting your brand more, leading to increased conversions, better customer retention, and long-term success.
Why Media Coverage Matters for Brands
Here’s the thing: People trust the media more than they trust brands. That’s why earned media can be so powerful. A single article in a credible outlet can drive more engagement than weeks of paid advertising. And it’s not just about visibility; it’s about validation. When a journalist writes about you, it’s like getting a public stamp of approval.
Beyond trust, media coverage can also lead to a massive spike in traffic. If a major website or blog links back to your site, your traffic and SEO can get a serious boost. These backlinks tell Google your website is reputable, which can improve your search engine rankings and keep you top of mind for potential customers.
Media coverage also creates lasting content. A press release published online can stay visible for months or even years. This means your investment continues to pay off long after your initial outreach. It’s a long-term strategy with long-lasting results.
Understanding eReleases
What is eReleases?
eReleases is a professional press release distribution service designed to help small businesses, entrepreneurs, authors, nonprofits, and startups get the media attention they deserve. It serves as a bridge between your brand and thousands of journalists, editors, and newsrooms across the country.
What makes eReleases stand out is its relationship with PR Newswire, one of the most trusted names in news distribution. Through this partnership, your press release can be distributed to thousands of verified journalists and appear on major media platforms such as Yahoo! News, MarketWatch, and Google News.
Click here to try eReleases and start boosting your brand’s media coverage now.
Unlike other platforms that just blast your message into the digital void, eReleases uses strategic targeting to make sure your message reaches the right people. This increases the chances of your release getting picked up, republished, or turned into a full article by a journalist.
History and Background
eReleases was launched in 1998 by Mickie Kennedy, who saw a gap in the public relations space. Most PR services were geared toward big companies with even bigger budgets. Small businesses, startups, and solo entrepreneurs were often left in the dark. Mickie wanted to change that—and he did.
Over the years, eReleases has helped thousands of brands land meaningful media exposure. Its goal has always been to provide affordable, effective PR distribution to those who need it most. That mission still drives the platform today, and it’s why so many brands continue to choose eReleases over traditional PR agencies.
The team behind eReleases brings decades of media and writing experience to the table. They know what journalists are looking for—and how to frame your story in a way that gets noticed. With personalized service and a focus on quality, eReleases isn’t just a platform; it’s a partner in your publicity journey.
eReleases vs. Traditional PR Services
Traditional PR agencies often come with long contracts, hefty retainers, and uncertain results. They might spend weeks building your campaign without guaranteeing a single media placement. And let’s face it—many small businesses simply can’t afford to spend $5,000 to $10,000 a month on PR.
eReleases flips that model on its head. It offers flat-fee pricing with no contracts, no hidden costs, and no fluff. You pay per press release and only when you need it. This model is ideal for brands that want flexibility and value results over retainer relationships.
Additionally, traditional PR often relies on relationships—who you know in the media. While that can work, it’s not always scalable. eReleases uses a mix of data, distribution, and precision targeting to get your release in front of journalists who are actively looking for stories like yours.
How eReleases Works
Understanding the mechanics of eReleases gives you a better sense of just how powerful it can be for your brand. The platform is incredibly user-friendly, even for first-timers. You don’t need a PR degree to get started—just a compelling message and a little guidance.
Once you sign up, eReleases walks you through the entire process step by step. You either write your press release or choose their professional writing service for an added fee. Their team of expert writers will craft a release that not only reads well but is also optimized for search engines and journalistic standards.
After your press release is finalized, eReleases submits it to PR Newswire, one of the largest and most trusted news distribution networks in the world. This ensures your release is instantly accessible by over 30,000 journalists and newsrooms, including major online publications like Yahoo! News, MarketWatch, and Bloomberg. It doesn’t just get posted—it gets seen.
Click here to try eReleases and start boosting your brand’s media coverage now.
Step-by-Step Process
- Choose a Distribution Plan
eReleases offers several plans based on the length of your press release and the level of distribution you need. Whether you’re aiming for national exposure or targeting a specific industry, there’s a plan that fits. - Create or Upload Your Press Release
You can upload a press release you’ve written yourself or let eReleases’ writers handle it. Their writing service is one of their strongest features, delivering journalist-ready content that aligns with newsroom expectations. - Schedule and Submit
Once everything is ready, you simply schedule your release. eReleases will take care of the rest—sending your press release through PR Newswire and targeting the most relevant media outlets. - Watch the Results Roll In
After distribution, you’ll receive a detailed report showing where your press release was published. You’ll see live links, traffic insights, and sometimes even journalist follow-ups. This transparency is priceless—it proves your investment is paying off.
Key Features of eReleases
1. PR Newswire Distribution
This is arguably eReleases’ most powerful feature. Most small businesses can’t afford to access PR Newswire directly due to its steep pricing. But through eReleases, you get access to the same distribution power at a fraction of the cost. This means your press release can end up on the desks of journalists at top-tier publications.
The distribution is also geographically and industry-targeted. Whether you’re in tech, fashion, real estate, or health, eReleases ensures your story reaches the journalists most likely to cover your niche. This increases your chances of actual media pickup, not just syndication.
2. Writing Assistance from PR Professionals
Let’s face it—not everyone is a writer, and crafting a press release that gets noticed is an art.. eReleases’ team of experienced journalists and PR writers are experts in creating engaging and newsworthy press releases. They know the structure, tone, and keywords that get results.
They’ll help you develop a compelling angle, create strong headlines, and organize your content in a way that keeps editors reading. This service can be especially helpful for startups or small businesses that are launching a product, announcing a partnership, or sharing big news.
3. Custom Targeting and Media Lists
eReleases uses a proprietary system to match your press release with the right media outlets and journalists. They don’t just blast your news into the void—they use intelligent segmentation to deliver your release where it counts. You can even request custom media lists for more tailored outreach.
Additionally, eReleases constantly updates its database to ensure your press release doesn’t end up in a dead inbox. They maintain relationships with active, verified journalists, editors, bloggers, and content creators who are open to new pitches.
How eReleases Helps Build Credibility
One of the biggest reasons brands use eReleases is that it builds instant credibility. When your brand name appears on Yahoo! Finance, Benzinga, or Business Insider, that third-party validation immediately boosts your reputation. It’s social proof on a massive scale.
You can leverage this credibility in countless ways. Add “As Seen On” badges to your website. Share your press features on social media. Mention your coverage in investor meetings or client pitches. It all works toward building trust with your audience.
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Moreover, press coverage often leads to organic backlinks from high-authority websites. These backlinks aren’t just great for SEO—they signal to both consumers and search engines that your brand is trustworthy and relevant. It’s a snowball effect that can propel you to industry leadership.
SEO Benefits of eReleases
Let’s not underestimate the SEO value of a properly distributed press release. Each time your release is picked up by a media outlet or syndicated to a news site, you have the chance to earn valuable backlinks. These backlinks can help increase your domain authority, improve your site’s ranking on Google, and boost your overall visibility online.
Even better, your press release itself is SEO-optimized. eReleases incorporates best practices—like keyword placement, meta descriptions, alt text for images, and hyperlink structure—to ensure your release performs well in search engines. Over time, this can lead to more organic traffic and inbound leads.
Also, Google News tends to index press releases rapidly. This means your story could start showing up in search results within hours of being published. For businesses looking to gain traction fast, especially during a product launch or event, this is a major advantage.
Real-World Success Stories
One of the best ways to understand the impact of eReleases is to look at real success stories. Take the case of a small, eco-friendly cleaning brand that launched during the pandemic. With a minimal marketing budget, they used eReleases to announce their line of nontoxic cleaners. The press release was picked up by over 100 media outlets, including local TV stations and eco-lifestyle blogs. Within a week, they saw a 300% spike in website traffic and their first wholesale inquiry.
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Another great example comes from a SaaS startup that used eReleases to announce a round of funding. Their release got picked up by Yahoo! Finance and Tech Times, resulting in backlinks, new users, and even a call from a VC firm that hadn’t been part of the original round. That one press release opened doors they hadn’t imagined.
These stories are more than just feel-good anecdotes—they’re proof that a well-executed press release can be a game-changer. Whether you’re launching a product, entering a new market, or announcing a big win, eReleases gives you the tools to turn that news into results.
Pricing Plans and Value for Money
One of the best things about eReleases is that it offers transparent, flat-rate pricing without long-term contracts or hidden fees. This makes it incredibly attractive for startups, small businesses, authors, and entrepreneurs who are conscious of their budgets but still want to punch above their weight.
eReleases currently offers three main pricing tiers:
- Buzz Builder – $399
This package is perfect for budget-conscious brands. It allows up to 400 words and includes distribution via PR Newswire. You still get excellent exposure and targeted distribution, making it a strong starting point. - Newsmaker – $499
The most popular plan offers up to 500 words and a more comprehensive distribution. It includes a larger list of targeted journalists and publications. This is ideal for product launches, company milestones, or new service announcements. - PR Pro – $699
For bigger news or brands with more complex stories, this package allows up to 600 words and includes everything from the previous plans, with added reach and increased journalist engagement.
While some might feel the price is steep compared to DIY methods, it’s important to look at the return on investment. You’re not just paying for distribution—you’re paying for access to PR Newswire, SEO benefits, backlinks, and the potential to land your brand in major publications. In most cases, one successful media pickup can make the cost completely worth it.
Maximizing Your Press Release Results with eReleases
Just sending out a press release isn’t enough—you need to be strategic to make the most of it. Here are some proven ways to maximize your results when using eReleases.
Craft a Compelling Angle
Don’t just announce your new product—tell a story. Why is this launch important? How does it help your audience? Journalists aren’t interested in bland corporate announcements; they want human stories, statistics, trends, or controversy. Tie your news to something current or culturally relevant if you can.
Use High-Quality Visuals
Including a high-resolution logo, photos, or even a short video can significantly boost your release’s chances of getting picked up. Journalists love visuals because they add context and make stories more engaging. A visual also increases shareability on social media and enhances your chances of getting featured on online outlets.
Include Strong Quotes
Quotes add credibility, emotion, and a human touch. Use quotes from founders, customers, or subject-matter experts to enrich your story. A strong quote can make your press release more quotable, meaning it’s more likely to be used as-is in news articles or blogs.
Don’t Forget a CTA (Call to Action)
Every press release should end with a clear CTA. What do you want readers (or journalists) to do next? Visit your website? Contact you for an interview? Download a report? Be specific. A compelling CTA gives your press release purpose beyond just being an announcement.
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Common Mistakes to Avoid
Even with a powerful tool like eReleases, mistakes can derail your efforts. Avoid these common errors:
- Being too promotional: A press release is not a sales pitch. Journalists will ignore it if it reads like an ad.
- Using jargon or technical terms: Keep it simple and easy to understand, even for people outside your industry.
- Skipping the proofreading: Spelling errors or sloppy formatting scream unprofessionalism. Always review your release before submitting.
- Missing the timing: Don’t release news late on a Friday or during major holidays—your story could get buried. Aim for early in the week and early in the day.
Avoiding these pitfalls helps you maintain credibility and ensures your press release gets the attention it deserves.
Tips for Long-Term Media Strategy with eReleases
Getting media coverage isn’t a one-and-done deal. The most successful brands use press releases as part of an ongoing PR strategy. Here’s how to build one:
- Be consistent: Plan to send a press release every few months. Announce new hires, company milestones, product updates, case studies, or partnerships.
- Build journalist relationships: If a journalist picks up your story, follow up with a thank-you email. Build a rapport—you never know when you’ll need them again.
- Track and analyze your results: Use the analytics provided by eReleases to see what worked and what didn’t. Refine your strategy based on these insights.
- Repurpose your coverage: Share your press hits on social media, in newsletters, and sales presentations. Media coverage has a long shelf life—make the most of it.
With consistency and strategic planning, press releases become a powerful pillar in your brand-building efforts.
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Conclusion
In a crowded digital landscape, media coverage can be the rocket fuel your brand needs to stand out. But getting the attention of journalists and editors isn’t easy—unless you have the right partner. That’s where eReleases comes in.
From crafting powerful press releases to distributing them through PR Newswire and targeting journalists who matter, eReleases is a game-changer for brands looking to build credibility, gain visibility, and drive long-term growth. Whether you’re a solopreneur or scaling startup, this tool makes top-tier media access affordable and attainable.
So, if you’re ready to move beyond ads and into the realm of earned media, it might be time to give eReleases a serious look. It’s more than just press release distribution—it’s your brand’s chance to shine in front of the world.
FAQs
1. Is eReleases worth the money for small businesses?
Absolutely. While the upfront cost may seem high, the potential ROI from media coverage, backlinks, and SEO benefits makes it a smart investment for small businesses looking to grow their brand.
2. How soon can I expect results after sending a press release through eReleases?
Most press releases start getting pickups within 24-48 hours. However, media inquiries or organic articles may take a few days to weeks, depending on the story’s angle and the journalist’s interest.
3. Can I write my press release, or do I need to use their writing service?
You can write your own, but if you’re not confident in your writing or want to improve your chances of getting picked up, their writing service is a great value-add.
4. Will using eReleases help with SEO?
Yes. Press releases often generate backlinks from reputable news sites, which can improve your domain authority and help your website rank higher in search engine results.
5. How many press releases should I send per year?
It depends on your business activity. At a minimum, aim for 3-4 releases per year, one per quarter. However, more frequent releases (monthly or bi-monthly) can keep your brand in the media spotlight consistently.
